Giuliana De Felice is an internationally awarded creative writer whose career spans New Zealand, Italy and Australia.

Over the last 18 years, Giuliana has built a strong body of creative work across all disciplines at leading advertising and branding agencies. Passionate about sharing unique brand stories, Giuliana’s strategic creative solutions have helped form genuine connections to earn her clients a valued place in hearts and homes. Her love of working with beautiful brands has led her to specialise in the premium lifestyle space.


  • Creative ideation
  • Concept development
  • Brand naming
  • Product naming
  • Packaging 
  • Content creation
  • Feature writing
  • Brand development
A project by Giuliana De Felice