SBS offer a channel portfolio that’s diversely rich in provocative, entertaining and intelligent content. The task was to share this message through a series of brand idents. The creative concept built on the 'Six Billion Stories and Counting' positioning, with the goal to inspire viewers to come exploring with SBS. Working closely with incredibly talented animators and sound engineers, this series takes us on a journey through the human mind to showcase the viewer's various emotive responses whilst experiencing the channel.
D&AD finalist: TV idents ONE SHOW Gold: Broadcast Design