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  • Neutrogena Skincare - Johnson & Johnson - Neutrogena by Giuliana De Felice -
  • Neutrogena Skincare - Johnson & Johnson - Neutrogena by Giuliana De Felice -
  • Neutrogena Skincare - Johnson & Johnson - Neutrogena by Giuliana De Felice -

Neutrogena

Johnson & Johnson

 

In a category cluttered with provocative imagery of girls in the familiar ‘before and after’ testimonial, it has become increasingly hard for brands with similar propositioning to stand out. The task was to create a campaign that cut-through, communicating the unique brand truth simply, whilst retaining the feminine brand values of Neutrogena. This brand campaign ran outdoor, online and in major fashion titles.

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