New generation skincare is the fastest growing market in beauty wellness, with nutricosmetics now spearheading the conscious beauty space. Following the principle of 'what's happening on the inside, directly affects what we see on the outside', ingestible beauty is fast earning shelf space in the bathroom next to favourite creams and serums.
Successfully formulating the first Therapeutic Drugs Association (TGA) approved ingestible beauty product on the market, the client presented a range that delivered therapeutic grade dosages to effectively boost skin health from within. TGA medicines are usually the domain of pharmacy, so brand naming and packaging design was critical in positioning this range in the skincare category.
