The sensory journey to glowing skin starts here. Effortless beauty travel is at the heart of the brand DNA. From day trips to weekends away, the brand story and visual language is inspired by our Italian heritage and the pared-back luxury of the Australian lifestyle. Every brand touchpoint celebrates the essence of simplicity, freedom and mastering the art of escape. This project encompassed brand ideation, product development, packaging, Tone Of Voice, copy and creative direction - Film, Website, Social Media.