A pioneer in the well-being space, Aura-Soma introduced the concept of colour, plant, and crystal energies to enhance feelings of vitality over 35 years ago.
A worldwide following and the best kept secret amongst high powered players in the conscious space, Aura-Soma has an established core client and practitioner base.
The project was briefed with the objective to bring relevance to a greater audience, attracting consumers to engage in courses offered by the brand.
Working with the Tiny Hunter design team, all brand elements were addressed to help clearly identify the client's core proposition and convey the full benefits of the Aura -Soma system. This was achieved through creating strong connection between brand design & core messaging, along with crafting content that expressed the tangible benefits of embarking on the 'path to self actualisation', across all touchpoints.