Based in The Adelaide Hills, Beerenberg Family Farm is known for their genuinely delicious handmade jams and preserves. Core to the brand DNA is both product innovation using 100% Australian grown produce and directly connecting with consumers on an intimate level, sharing stories of family and place. Every element of brand packaging is key to delivering on these values. In collaboration with the Tiny Hunter design agency team, the creative brief was to develop on existing brand assets, personalising new product releases and sharing a little secret or annecdote attributed to the founding family or to a beloved employee. Building on existing brand guidelines, every copy touchpoint across products, collateral, at the farm, instore and online shares the joy of the full Beerenberg brand experience - 'A taste of the country life'.